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Home > City Resources > Advertising & Marketing > What consumers want?

 What consumers want?

What does the consumer demand? What does he buy? Is he sure or confused? Has something helped him make his purchase decision?

All this and many more details on the BT-Indica Research Index of Consumer Sentiment (BT-IRICS), The Research indicates a positive consumer confidence since August 2002. This is not an overnight movement but a slowly evolving trend. One indication towards this positive trend is the growing significance of small businesses, and this feel-good factor is having an infectious effect across multiple sectors. Pessimism scores on most of the parameters are down, but that doesn't discount the fact that things are completely in form.

It's even anticipated that the Indian Cricket team's performance at the World Cup could prove to be a major leveraging factor to push the economy ahead. Apart from that the other important factor that could have a landmark impact on the opinion research could be: the US led war with Iraq.

The methodology of the research is aimed at measuring the mood of the consumer towards buying. The BT-Indica Research Index of the Consumer Sentiment (BT-IRICS) is the country's first-ever consumer confidence index.

The survey was conducted across a sample of 1,108 customers across Delhi, Mumbai, Chennai, Bangalore, Kolkata, Ahmedabad, Lucknow, Coimbatore and Kochi.


For More information refer Business Today March 2, 2003 or visit
http://www.business-today.com


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