| A LEARNED
LIQUOR MAN |
 Dr.
Mohan Krishna is the first Indian to receive a Doctorate
in the subject of liquor marketing. He earned his
Ph. D from the Osmania University for his
thesis titled "Strategies for Marketing New Liquor
Brands in India". His study included a sample
size of 500 liquor vendors and 5000 liquor consumers,
spread across the country. So how does he see the
liquor market in India? "India is a trillion
dollar economy- the world's fifth largest. However
the liquor trade in India is vague, unique, complex
and highly restrictive, unlike any other FMCG (Fast
Moving consumer goods) trade. It is a lose federation
of over 30 different markets, where each state and
union territiry has its own set of bizarre rules."
With an experience of 18 years in the field of liquor
marketing, he is today the General Manager of the
brewery division of the GMR Vasavi Group,
a company with an asset base of Rs 2000 crore and
a presence in several areas including information
technology. |
| - Divya Unnikrishnan |
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3:01:57 PM 
