| Ad
Agency |
|
Selecting an ad agency to put your company
on top of the competition can be as difficult as
deciding which ad you like most these days. Some
tips on how to select your ad agency:
 Flip through magazines, watch television.
List out the ads you like most and find out which
agency made them. Find out which of these are
working for your competitors and so are unavailable
to you. After the shortlisting, choose the one
you think suits your needs. Arrange a semi-formal
meeting with the head of the agency and creative
director. If the relationship turns out to be
mutually beneficial and cordial, initiate the
next phase, i.e drawing up your contract. Don't
haggle over the price your agency demands. Negotiate
as you would with your lawyer or accountant. Insist
on a long term contract. All this will ensure
that your agency does not ditch you for your competitor.
Keep a tab on the working of the creative team
to make sure you get what you want. But treat
them with kid gloves-- it's creativity that's
involved! If your account is too small to interest
a big ad agency, advertise for an experienced
copywriter and visualiser, who can work for you
on a freelance basis.
|
| 
|
|
|
