On
one point or other we all compromise while buying
our favourite car. Do you agree with me? Certainly
you do. Reason, no car, irrespective of its brand
or variant in the Indian market or abroad carries
all the features you would like to have in your
dream car. An 'X' brand car may have excellent engine,
power steering with all latest features, but the
colour you want may not come in that brand or variant.
The result - you compromise and take the delivery
from the available colours. But the dissatisfaction
always hunts as long as you use the car. Ok. There
is one option to repaint the car with whatever colour
you want. The finishing may not be like the original
factory paint, no matter, how much you spend for
getting it repainted. All these headaches would
not be there if you are going to buy a Mitsubishi
Lancer.
Hindustan
Motors Ltd., manufacturer and marketer of Mitsubihi
Lancer in India, launched a unique initiative to
respect the needs and aspirations of Lancer customers.
According to Mr. S. Vasudevan, General Manager
Sales and Service, Hindustan Motors Ltd., 'my
Lancer', is the fourth variant of Mitstubishi
Lancer, which gives you an opportunity to buy a
Lancer without compromising on features that you
want. All you need to do is, go to your nearest
Mitsubishi Lancer showroom, sit in the 'my Lancer'
kiosk and log on to the intranet programme of the
'my Lancer'. The site would guide you how to configure
your Lancer with your choice of engine, model, colour,
tyre size and embellishments.
As
soon as you enter into the site, it will ask you
to choose type of engine petrol or diesel. Then
you have to select variant from the available -
GLX, SLX or SFX. There are 12 colour
options in 'my Lancer' to paint your dream car.
You can even specify the size of the tyres. Three
options are there to select- 13 inch steel, 13-inch
alloy and 14-inch alloy. In the embellishments a
plethora of options are there. You can opt for the
spoilers, fog lights, key less entry, power steering,
etc. The price of the car will vary depending on
the features chosen by you. In addition to this
facility, you can also do a power search, where
you can indicate the maximum and minimum amount
you are ready to pay for the car of your choice.
On the click of button, you will be able to select
the car of your choice from all possible options
available within the indicated price range. As soon
as you finish your selection, a window with all
selected features and price of the car will appear
on the screen. Still there is one more option for
you, either order for the car or save the selection
for the future consideration. You can save your
file for future buying by giving a username and
password.
The car with the selected features will be produced
at Hindustan Motors Ltd's state-of-the-art Lancer
plant at Thrivallur in Tamil Nadu and
delivered to the customer through the dealer within
20 days.
Announcing
the launch of the 'my Lancer', Mr. S. Vasudevan,
said, "With this initiative, Hindustan Motors
Ltd., has become the first automobile company in
India to offer such a facility to its customers
in store. It is a part of our continuous value addition
program aimed at meeting our customers' aspirations.
The initiative directly addresses their needs and
allows them a fully customized car."
The ex-showroom prices of Lancer variants in
Hyderabad are as follows: GLXi Black Rs. 8, 05,064;
GLXd Black Rs. 9,09,836; SLXi Rs. 8, 68,106; SLXd
Rs. 9,72, 487; SFXi Rs. 8,94,722. The price of 'my
Lancer will vary according to the selected variant
and its features.
At present, 'my Lancer' facility is available at
Autofin Ltd. - the Mitsubishi Lancer dealer
in Hyderabad.
3:39:48 AM 
On
one point or other we all compromise while buying
our favourite car. Do you agree with me? Certainly
you do. Reason, no car, irrespective of its brand
or variant in the Indian market or abroad carries
all the features you would like to have in your
dream car. An 'X' brand car may have excellent engine,
power steering with all latest features, but the
colour you want may not come in that brand or variant.
The result - you compromise and take the delivery
from the available colours. But the dissatisfaction
always hunts as long as you use the car. Ok. There
is one option to repaint the car with whatever colour
you want. The finishing may not be like the original
factory paint, no matter, how much you spend for
getting it repainted. All these headaches would
not be there if you are going to buy a Mitsubishi
Lancer.
Hindustan
Motors Ltd., manufacturer and marketer of Mitsubihi
Lancer in India, launched a unique initiative to
respect the needs and aspirations of Lancer customers.
According to Mr. S. Vasudevan, General Manager
Sales and Service, Hindustan Motors Ltd., 'my
Lancer', is the fourth variant of Mitstubishi
Lancer, which gives you an opportunity to buy a
Lancer without compromising on features that you
want. All you need to do is, go to your nearest
Mitsubishi Lancer showroom, sit in the 'my Lancer'
kiosk and log on to the intranet programme of the
'my Lancer'. The site would guide you how to configure
your Lancer with your choice of engine, model, colour,
tyre size and embellishments.
As
soon as you enter into the site, it will ask you
to choose type of engine petrol or diesel. Then
you have to select variant from the available -
GLX, SLX or SFX. There are 12 colour
options in 'my Lancer' to paint your dream car.
You can even specify the size of the tyres. Three
options are there to select- 13 inch steel, 13-inch
alloy and 14-inch alloy. In the embellishments a
plethora of options are there. You can opt for the
spoilers, fog lights, key less entry, power steering,
etc. The price of the car will vary depending on
the features chosen by you. In addition to this
facility, you can also do a power search, where
you can indicate the maximum and minimum amount
you are ready to pay for the car of your choice.
On the click of button, you will be able to select
the car of your choice from all possible options
available within the indicated price range. As soon
as you finish your selection, a window with all
selected features and price of the car will appear
on the screen. Still there is one more option for
you, either order for the car or save the selection
for the future consideration. You can save your
file for future buying by giving a username and
password.
Announcing
the launch of the 'my Lancer', Mr. S. Vasudevan,
said, "With this initiative, Hindustan Motors
Ltd., has become the first automobile company in
India to offer such a facility to its customers
in store. It is a part of our continuous value addition
program aimed at meeting our customers' aspirations.
The initiative directly addresses their needs and
allows them a fully customized car."
