Vision
2020 document of the state government recognises
tourism as an important sector for the development
of the state. In its document it says that tourism
can be a major income generator and foreign exchange
earner. Realising the potential of the tourism industry
Department of Tourism, Government of Andhra Pradesh,
came out with a bi-monbthly magazine on tourism.
The inaugural issue 'A Journey through Living
Tradition..' traces the present and also strives
to bridge the gap between past and future. This
multifaceted journal encompassing cultural tourism,
eco-tourism, rural, pilgrim, spiritual, adventure
and also science and technology tourism is designed
to reach a global audience and shall expand upon
each edition, says Pratima Sagar in her
editorial.
The inaugural issue has some interesting articles
about art & culture, tourist spots, wildlife
and forests and historical places of the state.
M Kamal Naidu, a retired IFS officer in his
article 'Treasure we cherish, fortune we boast
of - of Andhra's Natural World' classifies the
forests and provides valuable information about
the nature and sanctuaries located in Andhra Pradesh.
Prof Haji Jalal Darvesh in his article 'Living
with History' treks through memory lanes and
tells us of the dynasties that has shaped a culture....of
the walled city and fort, of the 'bridge of love'
pedestrian streets streets and 'puranapuls'
oil lamps and scents----into an idyllic trip of
nostalgia.
The
two articles written by Nida Faruqi, a student
from the National Institute of Fashion Technology
throws light on the 'Tholu Bommalata' (Leather
puppet show) and 'Ikat'-a technique used
in the weaving of Pochampally sarees. MC
Mohan in his article on Damerla Rama Rao
pays rich tribute to the legendary artist who died
in 1925. "A luminary among artists of modern
India, Damerla Rama Rao was the harbinger of renaissance
of art in Andhra, says MC Mohan. Apart from
these, articles are aslo written by Pratima Sagar
and Hari Mohan.
With its well researched articles, the book provides
a glimpse of tourist places and the rich culture
of Andhra Pradesh. But the layout of the magazine
looks dull and could have been made into an attractive
one. The Andhra Pradesh map put on the last page
of the book looks cramped and confuses the reader
about the exact location of the tourist place. There
are also certain spelling mistakes like the one
in the first page of the first paragraph, where
the magazine is referred to as a biennial magazine.
As the holidays are on, the book could have provided
some information about the summer camps that are
organised by the tourism department.