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Home > City Resources > Books and Hobbies > New magazine on tourism

 A JOURNEY THROUGH LIVING TRADITION
Tourism department's magazine Vision 2020 document of the state government recognises tourism as an important sector for the development of the state. In its document it says that tourism can be a major income generator and foreign exchange earner. Realising the potential of the tourism industry Department of Tourism, Government of Andhra Pradesh, came out with a bi-monbthly magazine on tourism. The inaugural issue 'A Journey through Living Tradition..' traces the present and also strives to bridge the gap between past and future. This multifaceted journal encompassing cultural tourism, eco-tourism, rural, pilgrim, spiritual, adventure and also science and technology tourism is designed to reach a global audience and shall expand upon each edition, says Pratima Sagar in her editorial.

The inaugural issue has some interesting articles about art & culture, tourist spots, wildlife and forests and historical places of the state. M Kamal Naidu, a retired IFS officer in his article 'Treasure we cherish, fortune we boast of - of Andhra's Natural World' classifies the forests and provides valuable information about the nature and sanctuaries located in Andhra Pradesh.

Prof Haji Jalal Darvesh in his article 'Living with History' treks through memory lanes and tells us of the dynasties that has shaped a culture....of the walled city and fort, of the 'bridge of love' pedestrian streets streets and 'puranapuls' oil lamps and scents----into an idyllic trip of nostalgia.

ShilparamamThe two articles written by Nida Faruqi, a student from the National Institute of Fashion Technology throws light on the 'Tholu Bommalata' (Leather puppet show) and 'Ikat'-a technique used in the weaving of Pochampally sarees. MC Mohan in his article on Damerla Rama Rao pays rich tribute to the legendary artist who died in 1925. "A luminary among artists of modern India, Damerla Rama Rao was the harbinger of renaissance of art in Andhra, says MC Mohan. Apart from these, articles are aslo written by Pratima Sagar and Hari Mohan.

With its well researched articles, the book provides a glimpse of tourist places and the rich culture of Andhra Pradesh. But the layout of the magazine looks dull and could have been made into an attractive one. The Andhra Pradesh map put on the last page of the book looks cramped and confuses the reader about the exact location of the tourist place. There are also certain spelling mistakes like the one in the first page of the first paragraph, where the magazine is referred to as a biennial magazine. As the holidays are on, the book could have provided some information about the summer camps that are organised by the tourism department.
- MAR Fareed
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