FREELOOK
MEN'S WEAR
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 Freelook
is the first men's wear brand in India to recognise the
ethos of the new economy leader in creating the brands'
persona. Freelook aims at the largest and fastest growing
business casual segment of consumers craving for freedom
at work place and beyond. Freelook is a brand for those
who enjoy freedom at work and value a brand that reflects
their personality.
Freelook is targeted at the 28-40 year old, and urban
sophisticate consumer who demands premium brand appeal
and international quality. Professionally he has reached
the top management level or a self-made man-a professional
or a successful entrepreneur and takes pride in being
an Indian.
He believes in confident individualism, he is successful
man who inspires not through power but by empowering others.
He looks for freedom at work place and beyond. The freelook
man arises from the new work ethic that encourages freedom,
creativity, teamwork and work life balance. He personified
the new concept of power, which is non-hierarchical success,
relaxed flexible, facilitator and friendly.
Freelook is available at premium stores such as Shoppers
Stop, Lifestyle, Benzer, Globus. The entire collection
is also available at International malls and Splash
Stores in the Gulf region. |
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