GALS
GO GA GA OVER ANJU'S COLLECTION
 |
 The
exclusive trousseau collection of the well known fashion
designer Anju Modi displayed recently at 'Also'
boutique, Begumpet offered excellent opportunity to Hyderabadis
to make a choice of their favourite wear. The collection
included an array of trendy models, which hyderabadi gals
were waiting since from a long time. Her spring collection
displayed has Lurex woven with natural fibre specially
developed at Chanderi village, dresses that can be draped
in more ways than the traditional sari, work clothes that
double up for evening wear and trendy combinations of
Indian and International silhouettes.
 As
a proficient fashion designer, Anju Modi translates all
her dreams into reality and creates designs with diverse
fabrics and hues. Enlivened with meticulous embroidery,
her collection is always a fantasy. "Fashion is
an important facet of life and is a positive expression
of one's style. So, I feel that it is the time to design
this kind of collection which is targetted at crazy youngsters,"
said Anju. The collection is also aimed at rejuvenating
ideas from the traditional style of designing to suit
the contemporary Indian women. The colours ranging from
cement greys to fuschia pinks, orange, lemon yellows,
gheru, prune and all-time favourites of the brides-burgundy
reds and wines were displayed to catch the eye.
 Apart
from the traditional zardozi designs, her ensembles this
year have been embellished with crystals and tikki work.
The silhouettes on display were mainly short kurtas teamed
with pants, ghagras and saris in Chanderi and Kota weaves.
Says Anju Modi "my clothes have a soul which highlight
both the beauty of the craft and the personality of the
wearer giving a softer feminine look to the bride with
minimalistic approach". The recent exhibition
is the second show for Anju Modi in Hyderabad, who is
owning a fashion boutique in New Delhi. "My two
shows received tremendous response. This is because the
people of Hyderabad are well aware of fashion and always
appreciate creativity," Anju said. While the
earlier exhibition showcased drape-oriented ensembles
consisting of basic inner that can be complimented with
a variety of outer drapes and jackets, the latest one
comprised her Pretty collection with the use of Chanderi
cottons woven into silhouettes with narrow trousers, including
summer jackets that can easily transform office-wear into
evening wear.
Anju Modi's bridal collection for this season, designed
in a way to give the traditional look in contemporary
style caught the attention of fashion savvy hyderabadis.
These designs were aimed at giving bride a whole look
not overly ornate but simple and mysterious look. Pink,
Silver, Golden colours are subdued and even the intricate
embroidery is hidden behind a layer of sheer. |
|
-Krishna Chaitanya
Karanam
Photographs by: Srinivas
Setty
 |
|
|
|
