Joint venture between Gokaldas and 52 million euro company Barbara has launched their international lingerie brand Enamor in Hyderabad, Bangalore and Chennai.

The joint venture is a combination of Gokuldasa' experience and Barbara' Style.

Enamor has been developed after months of research and trial across 4000 Indian women of different age groups and ethnicity. Enamor will be available in a wide range of sizes, colours and styles. Gokaldas will cater to the high end lingerie market valued at 160-170 crores.
Enamor seeks to fill the vacuum in the Indian Women context by providing a range that is not commonly available in the Indian market.