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 Does
shopping stress you? Remove that thought as The
Wills Lifestyle Store opened at Banjara
Hills is ought to take the stress out of shopping.
A futuristic steel, glass and sandstone facade,
wide open spaces inside the store, granite and
marble floors, clothes racks made from steel,
glass and wood all add class and paint a picture
of unhurried elegance.
 Rows
of television screens and bose speakers play your
favorite music and sooth your mind and body. Even
the changing rooms have been designed to provide
maximum comfort. Designed by retail experts American
Design Intelligence Group (ADIG), the Wills Lifestyle
stores are India's first truly customer-friendly
fashion stores. ADIG, specially brought in the
expertise of their ace designer, Charles A
Perez, who is internationally acclaimed as
a guru of fashion retailing.
 The
distinguishing feature of the Wills Sport range
is the showcasing of contemporary fashion through
extremely comfortable clothes of assured international
quality. Wills Sport is the only brand in the
country to offer a complete ensemble of high quality
relaxed wear and accessories for all occasions.
Sourced domestically and manufactured from international
quality materials, the Wills Sport range is distinguished
by the excellence of its fabric, special finishes
and meticulous detailing in garment construction.
The Wills store has a collection both for men
and women. For men the Work Wear doubles up as
evening gear, Leisure Wear goes active and Party
Wear, takes the stiffness out of formal occasions.
Find the perfect match for your mood in the Wills
Sport Spring/Summer 2001 Collection. The
Women's fashion stretches from office hours to
evening encounters to late night swinging, with
stretch that is built-in. For Work, Leisure or
Party, you'll find the perfect match in the Wills
Sport Spring/Summer 2001 Collection. The
price of these trendy clothes range from Rs 995
to Rs 1345. The other accessories in the store
include leather bags, belts, caps and much more.
 The
Wills Lifestyle Store is owned by ITC Limited
which is one of the top three private sector companies
in India. With a market capitalization of US $
5 billion and a turnover over of US $ 1.7 billion,
it is a market leader in India in cigarettes &
tobacco, hotels, packaging, specialty papers and
paperboards. The company plans to position itself
as a key player in the upmarket segment of this
rapidly growing fashion industry. Consumers today
are increasingly basing their lives on an 'Active
Lifestyle-Relaxed Mind' attitude. ITC has positioned
Wills Sport Relaxed Wear to address this aspiration.
 The
Company's first store was launched in July 2000
at South Extension, Delhi's premier shopping centre.
Since then the Lifestyle Retailing business has
been steadily scaling up its operations. By July
15th 2001, 12 stores in 10 cities were operational,
including two in New Delhi, two in Chennai, and
one each in Hyderabad, Chandigarh, Pune, Coimbatore,
Trichy, Ambala, Aurangabad and Belgaum.
The Hyderabad store was launched on
July 7 at the ITC Kakatiya Sheraton, accompanied
by lots of programmes. Actress Kitu Gidwani, singer
Shaan and models Nina Manuel, Inder Sudan, Tupur
Chatterjee and John Abraham were all there during
the inauguration of this extravagant fashion store.
Address: The Wills Lifestyle
Store, Shop # G 4&5, GS Chambers, Nagarjuna
Circle, Hyderabad-500 082. Phone: 335 1210,
335 1218
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