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Home > City Resources > Computers and Internet > Mr. L.R. Gandhi

L.R. GANDHI, PRESIDENT TCCDA
Mr. L.R. Gandhi is Chief Executive of Computer Valley, a company dealing in all types of computer hardware and peripherals. Graduated in Chemical Engineering from Osmania University in 1973, Mr. Gandhi  developed flair for sales and started his career as Marketing  Executive with HCL computers. In 1977 he joined Data DCM and worked for the company for almost 11 years. In 1988 he was appointed as Manager, All India operations for TEAC Floppy Disc Drives. In 1986 Personal Computer was introduced in India and by 1988 the demand for PCs were very high. The increasing popularity for the PCs coupled with his 15 years of experience in the market inspired Mr. Gandhi to venture in setting up his own business - computer hardware trading in the name of Computer Valley, in 1991 October. The company acquires its stocks in bulk from corporate distributors like HCL, Wipro, DCL, Priya and supplies to the needy retailers, system integrators and systems maintenance companies. The turnover of the company in the year 2000-2001 was about Rs. 3 crores.

Mr. Gandhi is also president of the TCCDA (Twin Cities Computer Dealers Association). TCCDA, is an association of Hyderabad and Secunderabad Computer Hardware Dealers. It is a body that facilitates smooth business functioning of its member entities by addressing inter and intra member issues of the industry. The Association's vision is to become an influential body in the industry to safeguard the interest of its member by adopting proactive steps and measures. Mr. Gandhi shared his views on the industry trends and the TCCDA activities in an exclusive tête-à-tête with Hyderabad-best. The details…

When was the Twin Cities Computer Dealers Association (TCCDA) formed and what is its main objective?

TCCDA was established in the year 1998. It is also an industrial or trade organisation like FAPCCI and CII. Its main objectives are: a) Developing cordial relations and proper interaction among all the computer hardware and peripheral dealers of Hyderabad and Secunderabad. b) Representing the whole computer hardware trading community to take up the problems with the government and other organisations.

At present how many members are there in your association?


Two types of members are there in TCCDA. They are Dealer members and Corporate members. The traders in computer hardware and peripherals come under Dealer members. The companies, which deal in distribution of computer hardware and having their branch or head office in the twin cities, can opt for the corporate membership. At present 125 dealer and about 25 corporate members are there in our association.

You have been in the market for the last 10 years. How is the trend in computer hardware sales changing in the twin cities?

When I entered in to this business in 1991, State and Central government organisations   were major patrons of the industry followed by corporate companies. But in the last three to four years the trend has completely changed. With the entry of the Internet and World Wide Web; home, small office sectors overtook the government and corporate. The student community is the major catalyst for home sector’s advancement. Of course almost 30-40 per cent of students residing in hostels are also using PCs.

What is the total value of the twin cities computer hardware and peripherals market?

At present, in Hyderabad market, the average monthly sale is 7000 – 8000 PCs. At this rate the market value of the twin cities in the year 2001-2002 will be more than 400 crores. This includes the value of peripherals also.

What are the hot selling products in the market presently, apart from CPUs, Monitors?

The hottest selling products are Internet related hardware like modems, routers, web cameras, besides Inkjet colour printers, Scanners, etc.

Chief Minister Chandrababu Naidu, is promoting the IT industry in the state in a big way. Does this promotion have any major impact on the computer sales?

Definitely there is and there will be a major impact on computer hard ware market. As I mentioned earlier government was the major buyer of the computers. With the implementation of IT projects like computerised property registration, electricity bill payment, Mass computer awareness has grown tremendously which is reflected in the present trend of computer sales.

There is a general belief among the public that because of the computers unemployment is growing in India. How far it is true?

Unemployment is not growing only due to introduction of computers in government and private organisations. Some years ago a survey has been conducted on this notion. And the conclusion of survey surprised me. It said that  ‘computers never replace the jobs, but they only add some more. If a company introduces computers, one person with the computer will then do the work done by three persons. In this case the additional manpower may be used for other purposes. Of course some times they may be losing their jobs, if there is no sufficient work for them. But at the same time we need one or two persons to maintain the computers. At one place if some body is losing job because of computerisation on the other hand some body is getting employment. So how can you say that computerisation leads to unemployment growth?  Economists say that, each lorry manufactured in the country is capable of generating employment for 4 people -  in the same manner 10 computers may generate one or two employment opportunities in the form of maintenance engineers, network engineers etc. It is only because of the computers that most of our Indian software engineers are earning their salaries in Dollars! Like a coin every subject has two faces. When compared to the benefits of the computerisation the ill effects  are meagre.

Address: Computer Valley, 54, IV B, II Floor, Bharani Complex, Minister Road, Secunderabad - 500 003. Phone: 781 4025 Fax: 781 5971

TCCDA, 157/6, 1st Floor, Staff Road, Gunrock Enclave,
Secunderabad - 500 009 Phone:  789 6625 / 781 0015
E-mail: dealersecretary@rediffmail.com 

Click here for List of TCCDA members

-Mohan G Jagan
Pics: Davendranath

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