| SCULPTING
THE FUTURE OF LIGHTING |
 Lighting
is a technique which can create magical effects
on the surrounding environment. With its hue of
colours and different patterns, lighting changes
the perception of an object. Though natural daylight
brings all these perceptions around us, artificial
light makes visual perception possible and creates
brilliant visual effects by proper design manipulation.
The lighting concepts are undergoing tremendous
changes today and through lighting we can cut the
monotony and bring dynamism in any object. Shobha
Light Designers Private Limited leads the dynamism
of today's lighting technology. Led by a group of
qualified light designers and global consultants,
Shobha is the first of its kind to provide digital
architectural lighting designs, patterns and concepts.
These lighting concepts are created using the most
advanced designing softwares.
 The
multi-faceted lighting pattern is one such advanced
concept which creates dramatic effects in the same
environment and makes it appear completely different
just with the press of a button."The sensational
wonders and digital comforts of lighting sensors
will be a unique experience. The lights switch on
automatically as you enter the room and switch off
as you walk out. This unique technological
innovation is driven with micro processor and can
sense the person," says Girish Rao Kalmadi,
Director, Marketing & Administration. This unique
technology is brought to India by Shobha in collaboration
with Mytech Corporation, Texas, USA. You
can also create seven different effects with multi-scene
lighting system where precise calculations of brightness
like soft, bright, party, accent, etc can be made.
"The lighting system is designed in such
a way that it functions automatically and even alerts
you when an anonymous person enters your home,"
adds Girish.
Shobha Light  Designers
Pvt Ltd provides complete lighting solutions supported
by sophisticated computer aided design using the
most advanced lighting softwares combined with multi-media
to make the clients visualise the concept even before
actual installation. Lighting Application &
Design Centre (LA&DC), which is to come
up in the office, helps in broadening the vision
of lighting and enables the clients to select the
best lighting solution of their choice. Says Girish
"The LA&DC is a demo centre which caters
to the needs of all types of settings starting from
homes, corporate offices, studios to monuments,
landscapes and also for facade lighting."
 With
such advanced and sophisticated techniques, Shobha
is just at the beginning in the world of lighting
technology to establish itself as a major player.
They have recently secured an order from AP Tourism
for illuminating the Belum caves near Kurnool.
"Belum caves are spread over a 3 kilometre
area and we are illuminating them with electric
torches (mashaals) which consume very less energy.
The caves will become a fantastic tourist spot when
the lighting gets finished," says Girish
describing the project.
 Shobha
is led by a group of persons who have a collective
experience of fifty years in the field of marketing
and have the experience in creating and designing
solutions to the most complex lighting problems.
They generally take up the projects in co-ordination
with architects, interior designers, consultants
and also deal with the projects directly. The company
is associated with the world's leading organisations
like Illuminating Engineering Society of
North America, American Institute of Architects,
International Interior Design Association and
Association of Energy Engineers. Mr G
Rajendra Kumar who was earlier associated with
Phillips and Crompton Greaves is the
CEO of the company.
Address: Shobha Light Designers
Pvt. Ltd., Shobhalayam, # 85, 8th Avenue, Road #
3, Banjara Hills, Hyderabad - 500 034.
Phone: 335 0088, 335 0090. Fax: +91-040-3358554.
E-mail: girish@shobhalayam.com
URL: www.shobhalayam.com
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