Cinegoers are in for a grand feast of special effects. The kind hitherto unseen in Indian films. All this when Deviputhrudu, a socio-fantasy gets released in theatres across the country in three languages - Hindi, Tamil and Telugu. If the filmmakers are to be believed, it is perhaps the first time in the history of Indian films that any banner has used 3D virtual sets to recreate history and fantasy all in one.

A more important aspect of this film is that it also signifies the maturing of the Indian special effects industry, which is increasingly depending on the IT industry for inputs.

Ceeyes Digimage of Hyderabad, which is a 100 per cent subsidiary of Ceeyes Software Technologies (CST) has taken the task of creating challenging special effects for Deviputhrudu. These effects are to last for around 25 minutes in the lavish Rs. 15 crore production. After handling several key projects in the areas of special effects, animation and robotics, Ceeyes Digimage have deservingly won the estimated one-million-dollar contract from the producers of Deviputhrudu.

"Deviputhrudu is where our complete concentration is right now and we are dedicated in making this venture a success," said Chaganti, President of CST. "Utilising the opportunity given by Raju, the producer of the film," he continued, "we want to prove beyond doubt that we in the Telugu film industry can do it. We can develop special effects on par, if not of superior class, with Hollywood's."

Besides the never-before special effects, the film also boasts of featuring top stars to hold the audiences' pulse. Victory Venkatesh, Soundarya and Bollywood actress Anjala Jhaveri are enacting the main roles in it. Venkatesh, who is known to collect victories in film after film, seems to have set out to gain yet another one.

Deviputhrudu's story is an amalgamation of history and fantasy.
K. Ramakrishna directs it. The film has Sabu Cyril (remember Kalapani?) as art director and S. Elangovan as special effects in-charge. The most elaborate underwater set of Dwaraka city, was created at Salem, Tamil Nadu and two more sets at Annapurna Studios in Hyderabad.