the small Maruti, big Ford and the recent mid sized
sedans, the Multi Utility Vehicles (MUV)
are making ripples in the automobile market. The multi
utility vehicles are stronger and built to take on the
rough and rugged roads. Yet they are also suitable for
official and private use like weekend trips and picnics.
Those looking to own a multi utility vehicle must check
out the Bolero, premium class vehicle, introduced by
Mahindra and Mahindra, the largest manufacturer
of multi utility vehicles in India. Inspite of being
a late entrant in the premium utility market, Bolero
is expected to give tough competition to the existing
brands, Toyota Qualis and Tata Safari.
Bolero, fitted with all the new generation gadgets
like power steering, power windows, central locking
system and central air conditioning is available in
four different metallic shades. Aerodynamic structure
and double wishbone independent front suspension (in
two-wheel drive) ensures a smooth and comfortable ride.
The noise, harshness, vibration reduction technology
of Bolero allows the rider to enjoy a smooth ride accompanied
by melodious music from the factory fitted Kenwood audio
Bolero is priced at Rs. 4,92,017 (ex-showroom) in Hyderabad.
price may differ slightly from one variant to another.
"Bolero's advantage is its price. While the existing
competitors Qualis and Safari are priced at above Rs
7 lakhs, Bolero costs 2 lakhs lesser besides all the
advanced features", said Banerjee, Assistant
Sales Manager, Automotive Manufacturers Limited,
the sole dealer of Mahindra products in Hyderabad. He
further explained that since its (Bolero's) launch in
the last week of September, the dealer has sold eleven
vehicles and another 25 are awaiting delivery. The countrywide
network of Mahindra dealers and servicing centres as
well as easy availability of spare parts is an added
advantage to the Bolero over its competitors.
The Mahindra Bolero GLX is available in eight
different variants with 7 and 8 seats, some of which
are compliant with either India-2000 or Euro-II emission
For further details:
Automotive Manufactures Limited, R.P. Road, Secunderabad.
Phone: 754 3701 / 702 / 716 /717.