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Home > Discover Hyderabad > City Lifestyle > Living > Hyderabad Industrial Exhibition



Lucknowi Kurthas and sarees for women folkThe annual grand gala fete of the city, the Hyderabad Industrial Exhibition, is here again with all its charm and spice. The exhibition, which was inaugurated by the Chief Minister N Chandrababu Naidu on January 1, 2001, is now attracting the crowds after the first two weeks of sleepy and chilly days. The Exhibition Society member Janaki Ram says that it is a general phenomenon that the crowds pick up slowly but steadily after Sankranthi.

Artistic Banjara embroidery on display"The Hyderabad Industrial Exhibition is like a mini India. People from all parts of India come here for shopping and for business. But for me, this exhibition is like a winter holiday-cum-business trip. When I am in Hyderabad for these two months, I will be away from severe winter cold of Kashmir and at the same time it gives me good business," said Ahmed Makhdoomia, a dry fruit vendor who came all the way from Kashmir.

Cotton handlooms from BengalEnter the exhibition either from the Ajantha gate or the Main gate and you will be greeted by a variety of stalls and products. Certainly, you will be confused as to which side to go first. Don't worry! Both the ways take you to all stalls. Of course, the ground is not a circular one but the stalls are so arranged that you would not miss any one, if you have patience to visit all.

It is a general trend that two thirds of the visitors are women and children. There is nothing uncommon about it, because most of the stalls sell and display goods like textiles, garments, imitation jewellery and toys which are the favourites of ladies and kids.

"The main feature of the exhibition is that there is something for every body. Women find all types of dress materials and home needs here. Children enjoy games and toys. I eagerly waited for this lovely event all the year to buy dress materials and fashion footwear," said Dr Pranitha Reddy, who has been visiting the exhibition since her childhood.

Little heroes at 'Hero Bicycles'For those who love sarees, there are a variety of handloom sarees from Andhra, Madhya Pradesh, UP, Orissa and Bengal to choose from. "Jamadani cotton and Dhaka silk sarees ranging from Rs. 300 to Rs. 5000 is the speciality of Bengal. We are doing well here," said Bholanath, owner of a Bengalee Handloom Cloth Store. For the teenage girls there are varieties of Lucknowi kurthas, salwaar kameezs and leather garments. Stalls selling cosmetics, bindis, hand bags and kitchenware fascinate the women wanting to add more to their wardrobe or kitchen.

For kids, there is lot of fun and joy. Children can enjoy ice-creams, masala popcorns and toys apart from the regular giant wheel and adventure sports. Teens can test theirHand Power andPunch Powerat the machines scattered all over the ground. Bicycles, toys and ready-made garment stalls are the kids favourite destinations at the Numaish. "I will ask my papa to buy the Power Bike displayed at the Hero Cycles stall," said nine-year-old Harish, who came to visit the exhibition with his mother.

Various models and different brands at one placeThere are imported luminaries and decorative lamps at Electrical Lines, designer tiles at Moghal Mosaic, furnishing material, and a whole range of latest technology home appliances of all brands. Most of the stalls are offering attractive exhibition discounts. For instance, the National Textile Emporium is offering 20 per cent discount on all its products. Sansui is selling its home theatre system with a price tag of Rs. 6990, three thousand less than the actual cost. At some stalls, if you don't find a discount, certainly there will be a free gift. Don't miss that!

"Majority of the people come here 'to see and enjoy', only a few people are serious buyers. The serious buyers also don't take the decisions on the spot. They look at the product and go home to decide on which brand to buy, and come after a week or a month to do final shopping. The home appliances sales in Hyderabad generally pick up after exhibition," remarked Sandhya, sales in-charge at Sansui's stall.

Mouth-watering dry fruits from KasmirThe Netmania has participated in the exhibition as well. Internet Service Providers (ISPs) like Nettlinx and website companies like, and are offering free surfing and chatting in big stalls to increase the awareness of the Web among Hyderabadis.

All these are meant for the young and the energetic lovely ones. But is there anything for the grandmas and grandpas? Yes. Why not. Solejet, the rock dew collected at higher altitudes of Himalayas, is a good medicine for diabetes and joint pains. Saffron Honey, a speciality product of Kashmir valley, used in many ayurvedic medicines is also available for Rs. 200 per kg. All these are available at the Kashmiri dry fruit shops near Gate-I.

There are a number of refreshment stalls which offer cool drinks, hot beverages, garam mirchi, spicy chat and pop corn to relax with, if you are tired of browsing and buying.

Leather goods galoreThere are 2,500 stalls in all and it takes at least 3 to 5 hours to have a glance at the major stalls. The stalls are divided into different sections like textile, cosmetics, home appliances, computers and dryfruits, and are placed section-wise side by side facilitating the visitors an easy tour of the stalls.

The exhibition will be here till February 15, 2000. The Exhibition is open from 3 p.m. to 11 p.m. Entry fee is Rs. 3.

Well, when are you planning your visit to the Exhibition?

-Mohan G. Jagan
Photographs by: K.P. Devadasan

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