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When the sun is low enough it stretches so far away, falling across buildings and streets, but for some places untouched - The Malls! Conditioned are the swanky malls with luring comfort and cool air. So there's little doubt about where shoppers bolt when the sun is out in Hyderabad: Lifestyle, Shoppers' Stop, Westside etc. The streets drain the sweat out of you and the malls you know what, but that'll do, for it is a small amount to pay to escape the prickly heat on the outside. Retailers and other marketers are roughing it out to make as many walk-ins as possible but somehow the malls seem to have got their magnetism right this season. A shower should lift the damping spirits of these businessmen because if summer's got its lows it's also got its highs.   |